What is it about?
Product development is one of the key areas essential for high tech-startup success. How project management practices may support new product development in high-tech startups? What are the determinants for project management practices applications? This paper studies 36 cases of new tech-based firms and finds which practices entrepreneurs apply and value the most.
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Why is it important?
Our findings show, that traditional project management approaches are applied by high-tech startups to a minimal extent. More attention is devoted to agile and lean practices, which allow for achieving better product-market fit, risk mitigation, and embedding changes into the product development cycle. The study shows that planning is important, but product-oriented and occurring in short time iterations.
Perspectives
Writing this article was a great pleasure as the interviewees were very cooperative and provided a range of interesting insights. Sharing of the findings may help other new high-tech companies to improve product development and thus have a better chance of launching and commercializing products on the market.
Ewa Sońta-Drączkowska
Warsaw School of Economics
Read the Original
This page is a summary of: Exploring the Role of Project Management in Product Development of New Technology-Based Firms, Project Management Journal, July 2019, SAGE Publications, DOI: 10.1177/8756972819851939.
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