Do Organizational Personification and Personality Matter? The Effect of Interaction and Conversational Tone on Relationship Quality in Social Media

  • Kang Hoon Sung, Sora Kim
  • International Journal of Business Communication, August 2018, SAGE Publications
  • DOI: 10.1177/2329488418796631

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http://dx.doi.org/10.1177/2329488418796631