What is it about?

Malaysia has efficiently used the soft power approach through gastronomy in the context of tourism and maximally received benefits from it without the use of coercive powers.

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Why is it important?

Important to understand the concept of soft power and its relationship with tourism. The country could be empowered through traditional culture and heritage as tourism products like Malaysia does it through gastronomy as soft powers tools in influencing the audiences at local and international level.


Writing this article was a great pleasure which I love traditional culture and heritage. By contextualising it with tourism and power sounds more academic and useful to share with others. It will also invite collaborations to study and publish on culture, heritage and tourism.

hanafi hussin
University of Malaya

Read the Original

This page is a summary of: Gastronomy, Tourism, and the Soft Power of Malaysia, SAGE Open, October 2018, SAGE Publications,
DOI: 10.1177/2158244018809211.
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