The Role of Sociodemographic and Psychological Variables on Risk Perception of the Flu

What is it about?

The World Health Organization highlighted that the first lines of defence against infectious diseases are behavioural, and risk perception affects behavioural measures. This study showed the role of socio-demographic variables, personality and self-efficacy on perceived risk for flu.The results showed that age, education, self-efficacy, and personality influenced risk perception. These issues might have implications for the ameliorating health communication efforts and successful response to new influenza outbreaks.

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