Measuring the persuasive power of consumerist activism: An experimental study on the Polity model applied to food imitating products

Julien Bouillé, Philippe Robert-Demontrond, Frédéric Basso
  • Recherche et Applications en Marketing (English Edition), March 2014, SAGE Publications
  • DOI: 10.1177/2051570714526960

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http://dx.doi.org/10.1177/2051570714526960

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