What is it about?
Focusing on the three traits attractiveness, competence and likability, we address the question of appearance-based effects at the U.S. House of Representatives election 2016. Corresponding to the comparative character of electoral competition in the districts, we developed a relative measure of the three traits which we apply in an online survey. We find that attractiveness positively affects the vote share, whereas perceived likability and competence play no role.
Photo by Raden Prasetya on Unsplash
Why is it important?
The study also tests to what extent the found appearance effects are conditioned by incumbency status, age, and gender of the contestants. Furthermore, it gives hints which aspects of their appearance candidates could change to perform better at the ballot box.
Read the Original
This page is a summary of: A Catwalk to Congress? Appearance-Based Effects in the Elections to the U.S. House of Representatives 2016, American Politics Research, September 2019, SAGE Publications, DOI: 10.1177/1532673x19875710.
You can read the full text:
The following have contributed to this page