What is it about?

The study examines the consequences of the transitions and encounters between alternative media systems, such as ultra-Orthodox community cinema and web TV series, and mainstream media systems, such as commercial television and national cinema. The encounters and transitions between the systems affect both systems together. In these meetings, the various contexts involved are examined. The findings led to the creation of a new theoretical model of integration between different communication systems based on the polysystem theory. The model includes an examination of rigidity or flexibility to changes and adjustments on the part of each system and the results of the encounters presented in terms of symbiosis, diffusion, or marginality.

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Why is it important?

For the first time, the research uses the polysystem theory in communication studies to examine encounters between different media platforms and accordingly offers an examination of the consequences of the encounter on the two meeting platforms. The study also provides a theoretical model that allows these encounters to be examined according to specific concepts and approaches.

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This page is a summary of: When Mainstream and Alternative Media Integrate: A Polysystem Approach to Media System Interactions, Television & New Media, September 2022, SAGE Publications,
DOI: 10.1177/15274764221123036.
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