Does an expanded brand user base of co-branded advertising help ad-memorability?

Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner, Justin Cohen
  • International Journal of Market Research, March 2018, SAGE Publications
  • DOI: 10.1177/1470785318762682
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http://dx.doi.org/10.1177/1470785318762682

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