What is it about?
We discuss how a selected culture-specific factor (face) plays an influencing, if not imperative, role in trust and trust building in a Chinese context.
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Why is it important?
We suggest the preservation and/or enhancement of face acts as an indispensable factor to maintain and/or build trust in a Chinese context
Perspectives
Western people often fail to understand the importance of trust or how to build trust in a Chinese context and in this article we contribute to understanding
Doctor Peter Charles King
Beijing University of Technology
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This page is a summary of: The role of face in a Chinese context of trust and trust building, International Journal of Cross Cultural Management, April 2018, SAGE Publications,
DOI: 10.1177/1470595818767207.
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