Establishing a retro-marketing rental company
What is it about?
Using nostalgia theory this practical case study explores the iconic VW camper van's allure. It considers the challenges that a female entrepreneur might face establishing an automotive rental company. It presents an evocative summary of the type 2 microbus' history and invites students to undertake real world business evaluation of a number of investment decisions.
Why is it important?
Real world based case studies in entrepreneurship with number evaluations are quite rare. It is important that students learn how to pull together financial data to make informed decisions, using a blend of both facts and their own inferred assumptions.
The following have contributed to this page: Justin O'Brien
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