What is it about?
Based on an exploratory search of news media and programmes on TikTok from around the world, we selected 234 accounts and conducted a content analysis of the 19 news media and programmes identified with a verified profile and general thematic scope.
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Why is it important?
The influence of TikTok has reached the news media, which has adapted to the logic of the platform, in a context marked by the incidental consumption of news, virality and the intermediation of technology in access to information. The popularity of this social network invites news outlets to address a young audience on a platform characterized by visual and short content and dynamics defined by algorithmic recommendations, trending hashtags and challenges.
Perspectives
The results point to a progressive incorporation of the media since 2019, with the purpose of informing, positioning their brand and adapting to the logic of TikTok in a new approach to journalism for younger generations.
Jorge Vázquez-Herrero
Universidade de Santiago de Compostela
Read the Original
This page is a summary of: Let’s dance the news! How the news media are adapting to the logic of TikTok, Journalism, October 2020, SAGE Publications,
DOI: 10.1177/1464884920969092.
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