What is it about?
The article illuminates the personal experience of being at the centre of a media scandal. It contributes new perspectives to the field, where both moral and media transgressions are exposed. By using ethnological and phenomenological perspectives upon an extensive empirical material, from a Swedish context, the existential level of this phenomenon can be highlighted.
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Why is it important?
The analysis also contributes with new perspectives upon the fusion between interpersonal communication that takes place face-to-face, such as gossip and rumours, and traditional news media when a scandal is at stake. A scandal gets its momentum through the audiences.
Perspectives
Writing this text took a long time, I almost gave up a couple of times, but it was also a great pleasure. More than anything else, and if nothing else, I hope you find the article thought-provoking and fun to read. It contributes with new perspectives concerning the relationshsip between old media (gossip, rumour), and traditional, and digital media. Gossip and rumour in the digital age have been heavily debated lately, here I offer insights in what it means for a scandalized person to be the target of this kind of communication.
Senior Lecturer Mia-Marie Hammarlin
Lunds Universitet
Read the Original
This page is a summary of: Media scandals, rumour and gossip: A study with an ear close to the ground, International Journal of Cultural Studies, August 2019, SAGE Publications,
DOI: 10.1177/1367877919872511.
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