What is it about?
This invited commentary probes into the current relationship between advertising account and creative teams. Although the teams are becoming better collaborators there is still a disconnect in communication and what each team would like the other to know about their individual job.
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Why is it important?
Students in both disciplines need to learn how to communicate better. Listening to the voices from both agency teams brings home how important it is to not assume all team members are on the same page business or creative wise.
Perspectives
Teamwork is always a weak spot in classroom projects. Students on both teams assume everyone will work as hard as they do or know as much. This short article, shows that even on a professional level you need to stay on top of each stage in the business and design process and keep talking.
Professor Robyn Blakeman
University of Tennessee, Knoxville
Read the Original
This page is a summary of: Changing the Way Business Is Done Between Account and Creative Teams, Journal of Advertising Education, April 2018, SAGE Publications,
DOI: 10.1177/1098048218768580.
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