Risk-Return Analysis of Fast-Food Versus Casual-Dining Restaurants: Who Moved My Cheeseburger?

Melih Madanoglu, Kyuho Lee, Francis A. Kwansa
  • Journal of Hospitality & Tourism Research, April 2008, SAGE Publishing
  • DOI: 10.1177/1096348008317387
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The following have contributed to this page: Kyuho Lee and Dr Melih Madanoglu