What is it about?
This study explores a social marketing campaign aimed to promote compassionate responses to disclosures of sexual violence from peers and raise awareness of university-based formal support services. Findings from a survey (n = 189) and follow-up focus groups (n = 11) conducted with university students in Australia indicated that exposure to the campaign may support students’ self-perceived confidence in responding compassionately to disclosures of sexual violence and raise awareness of university-based formal support services.
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Why is it important?
These findings suggest social marketing may be a useful tool to form part of universities’ sexual violence response and prevention strategies. These findings may help inform future university campaigns.
Perspectives
Understanding the impact of social awareness campaigns are key if we are to do more effective promotion and awareness raising about sexual assault support services within university settings.
Dr Melissa Curley
University of Queensland
Read the Original
This page is a summary of: Promoting Compassionate Responses to Disclosures of Sexual Violence in University Settings: Exploring the Impact of a Social Marketing Campaign, Violence Against Women, November 2022, SAGE Publications,
DOI: 10.1177/10778012221134822.
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