What is it about?
We analyze a 2016 political campaign speech by Donald J. Trump to determine his cultural drivers. We concluded that "fabrication" is his environmental way of working.
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Why is it important?
This piece critically analyzes the underlying discourse of a political candidate. American citizens should be aware of how candidates seeking public office use language in strategic ways to get citizens' votes.
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This page is a summary of: Environmental Coding: A New Method Using the SPELIT Environmental Analysis Matrix, Qualitative Inquiry, November 2016, SAGE Publications,
DOI: 10.1177/1077800416679143.
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