What is it about?
When a spokesperson comments during an organizational crisis, his facial expression may affect how the audience evaluates his comments.
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Why is it important?
Crisis managers need to know this knowledge in order to deliver effective messages in crises.
Perspectives
We hope this work will enhance organisations' crisis communication capability.
Yu-Bin Lai
National Chengchi University
Read the Original
This page is a summary of: Facial Expressions and Verbal Response Strategies in Postcrisis Communication, Journal of Business and Technical Communication, September 2018, SAGE Publications,
DOI: 10.1177/1050651918798674.
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