What is it about?

The study examines the effect of behavioural finance (heuristics and prospect theory) on investment decision. The study reveals that positive relationships exist between heuristics, prospect theory and investment decisions of Nigerian investors

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Why is it important?

It is important because it can help to reduce the occurrence of stock market crash, and most importantly it can help the investors to minimise their losses


Writing this article was a great pleasure as it has co-author with whom I have had long standing collaborations. the research has opened my eyes to different cognitive biases even to the point of educating others and creating awareness about the dangers in engaging in them

Olubunmi Ogunlusi

Read the Original

This page is a summary of: The Impact of Behavioural Finance on Investment Decision-making: A Study of Selected Investment Banks in Nigeria, Global Business Review, August 2019, SAGE Publications, DOI: 10.1177/0972150919851388.
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