Engaging Employee Perception for Effective Corporate Social Responsibility: Role of Human Resource Professionals

Ekta Sharma, Ruchi Tewari
  • Global Business Review, September 2017, SAGE Publishing
  • DOI: 10.1177/0972150917713277

EMPLOYEE PERCEPTION FOR EFFECTIVE CORPORATE SOCIAL RESPONSIBILITY

What is it about?

India is the first country in the world to mandate corporate social responsibility (CSR). The Government of India implemented new CSR guidelines requiring companies to spend 2 per cent of their net profit on social development.

Why is it important?

The current research intends to identify the role of human resource (HR) in institutionalizing CSR and to identify the association between employee perception towards CSR and the role of HR. The research results prove that it is apt that Indian organizations are high on CSR activities and that even employees are undertaking such activities but the formal policies and procedures are not formulated by HR department to involve the employees in CSR activities. HR needs to align the CSR and HR policies, so that the employees, who are the biggest stakeholders, get involved in internal as well as external CSR activities. “ENGAGING EMPLOYEE PERCEPTION FOR EFFECTIVE CORPORATE SOCIAL RESPONSIBILITY: ROLE OF HUMAN RESOURCE PROFESSIONALS" Ekta Sharma and Ruchi Tewari, is accepted for publication in global business review 19.1 (January - February 2018

Perspectives

Dr Dr.Ekta Sandeep sharma (Author)
Ahmedabad University

Writing this article was a great pleasure as it has co-authors with whom I have had long standing collaborations. This article also lead to Rising CSR in india. The current research intends to identify 1- the role of human resource (HR) in institutionalizing CSR,2- the association between employee perception towards CSR and the role of HR.

The following have contributed to this page: Dr Dr.Ekta Sandeep sharma