From Sacred to Commodity and Beyond: Colour and Values in India

Sadan Jha
  • Journal of Human Values, December 2015, SAGE Publishing
  • DOI: 10.1177/0971685815608045

History of colours in India

What is it about?

How values are embedded in colours and what is social history of colours?

Why is it important?

History of colours is an ignored area of scholarship in India. This paper is an attempt to discuss such an ignored but crucial issue. It examines some key aspects like values, politics and sacredness of colours in India.


Sadan Jha (Author)
Centre for Social Studies

Associate Professor, Centre for Social Studies, Surat ( Gujarat), India

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