What is it about?

This is a qualitative stylistic analysis of popular science headlines which managed to generate readers’ engagement. It identifies the main stylistic patterns responsible for making science attractive and relevant. It answers a call for a closer study of textual representations of science made available in the public sphere and may inspire further research on how popular science journalism is consumed.

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Why is it important?

It demonstrates how the stylistic hybrid between science communication and popular journalism is likely to impinge on the public understanding of science.


It traces how science communication can be susceptible to such trends as sensationalism and clickbait.

Dr hab. Katarzyna Molek-Kozakowska
University of Opole

Read the Original

This page is a summary of: Stylistic analysis of headlines in science journalism: A case study of New Scientist, Public Understanding of Science, March 2016, SAGE Publications,
DOI: 10.1177/0963662516637321.
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