What is it about?
Design by metaphor is an important skill for innovative product development. This paper proposes and tests 3 hypotheses of "good" metaphorical design. Results support all the hypotheses, which can be transformed into practical design guidelines.
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Why is it important?
How to create good metaphors for product design is a challenge for designers. I propose a general framework that depicts the principles of category dissimilarity, object similarity, and feature salience imbalance, for developing simple, systematic, and practical techniques.
Perspectives
I put my reflections in design practice, review of related theories from various disciplines, and personal insights together to build a general framework that can be a common language to describe, explain, and generate good metaphors in design domains. I hope you apply the framework to creative products, service, and even business models.
Hung-Hsiang Wang
National Taipei University of Technology
Read the Original
This page is a summary of: A framework of product design by metaphor, Proceedings of the Institution of Mechanical Engineers Part C Journal of Mechanical Engineering Science, April 2018, SAGE Publications,
DOI: 10.1177/0954406218768627.
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