What is it about?
The ecological impact of resisting everyday consumption was compared to the impact of environmentally concerned consumers. Consumer who resist consumption, such as voluntary simplifiers, have a lower ecological impact than environmentally concerned consumers. This means that resisting consumption offers an alternative, more effective, way towards more sustainable consumption.
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Why is it important?
Unsustainable consumption is an important cause of the continued deterioration of the global environment. Lifestyles that motivate a resistance in consumption, such as voluntary simplicity, are more effective in reducing the environmental impact of consumption, while at the same time increasing personal well-being. These findings make sufficiency (i.e. restraint and moderation in consumption) an attractive paradigm to follow in policy and practice approaches towards a sustainable development.
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This page is a summary of: The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern, Journal of Marketing & Public Policy, November 2018, SAGE Publications,
DOI: 10.1177/0743915618810448.
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