What is it about?

The ecological impact of resisting everyday consumption was compared to the impact of environmentally concerned consumers. Consumer who resist consumption, such as voluntary simplifiers, have a lower ecological impact than environmentally concerned consumers. This means that resisting consumption offers an alternative, more effective, way towards more sustainable consumption.

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Why is it important?

Unsustainable consumption is an important cause of the continued deterioration of the global environment. Lifestyles that motivate a resistance in consumption, such as voluntary simplicity, are more effective in reducing the environmental impact of consumption, while at the same time increasing personal well-being. These findings make sufficiency (i.e. restraint and moderation in consumption) an attractive paradigm to follow in policy and practice approaches towards a sustainable development.

Perspectives

Exploring the possibilities of lifestyles that provide both happiness and sustainability is not only a research interest, but also a personal endeavour. I thank my former supervisor Marcelo Nepomuceno for getting me onboard the anti-consumption journey and for mentoring me throughout my first publication process. My thanks also goes to Danilo Dantas for contributing to this first publication.

Maren Ingrid Kropfeld
Carl von Ossietzky Universitat Oldenburg

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This page is a summary of: The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern, Journal of Marketing & Public Policy, November 2018, SAGE Publications, DOI: 10.1177/0743915618810448.
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