Tools and methods for coding verbal data
What is it about?
Researchers in many fields need to analyze verbal data from interviews, texts, focus groups, and recorded conversations. This article explores the tools and workflow required to go beyond simple topical analysis to code for what the language is doing as well as saying.
Why is it important?
Most of the tools available for coding language data are general purpose tools that are not designed to support a rhetorical perspective -- to understand what language does as well as what it says. This article lays out the philosophical commitments required for a rhetorical perspective and explains the adaptations and workarounds required when using general purpose tools like Microsoft Excel or computer-assisted qualitative data analysis (CAQDAS) tools. Without an awareness of these commitments and workarounds, researchers may find themselves stuck with tools that can't support their analyses.
The following have contributed to this page: Cheryl Geisler
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