Book Review Section : FUTURE DIRECTIONS FOR MARKETING Edited by George Fisk, Johan Arndt, and Kjell Grønhaug (Cambridge, MA: Marketing Science Institute, 1978)

  • John Wish, Nikhilesh Dholakia
  • Journal of Macromarketing, March 1981, SAGE Publications
  • DOI: 10.1177/027614678100100111

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The following have contributed to this page: Dr Nikhilesh Dholakia