The Dangers and Attractions of Theoretical Eclecticism

  • Nicolai J. Foss
  • Journal of Macromarketing, June 2000, SAGE Publications
  • DOI: 10.1177/0276146700201007

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http://dx.doi.org/10.1177/0276146700201007

The following have contributed to this page: Professor Nicolai J. Foss