What is it about?

This influencer activity will help students better understand how to choose an influencer for a company or campaign.

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Why is it important?

Influencers are becoming more important for companies to consider in the their marketing strategy

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This page is a summary of: The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom, Journal of Marketing Education, October 2018, SAGE Publications, DOI: 10.1177/0273475318803415.
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