What is it about?
This influencer activity will help students better understand how to choose an influencer for a company or campaign.
Photo by katja hentschel on Unsplash
Why is it important?
Influencers are becoming more important for companies to consider in the their marketing strategy
Read the Original
This page is a summary of: The Matchmaking Activity: An Experiential Learning Exercise on Influencer Marketing for the Digital Marketing Classroom, Journal of Marketing Education, October 2018, SAGE Publications, DOI: 10.1177/0273475318803415.
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