What is it about?
The article presents a summary of online personal strategies. Motivations, experiences, stories and metaphors are revealed based on 60 qualitative interviews from Central and Eastern Europe and Southeast Asia. Generational and regional differences are also analysed. According to the results, conscious decisions with 70% and unconscious floating with changing digital trends with 30% determine the online activities in various ways. The positive outputs are well-designed professional brand and hidden privacy. Negative consequences can be quite serious from identity theft to kidnapping.
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Why is it important?
It is necessary to collect general personal strategies as different generations and regions to understand the behaviour of the users. Before a more complex digital future will arrive with the artificial intelligence, it is important to understand the human decisions and motivations in digital systems.
Perspectives
Academic research highlights the importance of digital literacy and online awareness. However, it is also necessary to reveal the proportion of conscious and unconscious online activities with cultural and generational differences with motivations and decisions behind the scenes. The results contribute to the future research of the field and the user-centric business developments.
Katalin Feher
Budapesti Gazdasagi Egyetem
Read the Original
This page is a summary of: Digital identity and the online self: Footprint strategies – An exploratory and comparative research study, Journal of Information Science, October 2019, SAGE Publications,
DOI: 10.1177/0165551519879702.
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