Social Media's Role in Embracing Natural Hair

What is it about?

The study explored how 12 Black Caribbean women, aged 18-24, embraced their natural hair journey using social networking sites (SNS). Participants found SNS as supportive spaces to understand their hair identity. They shared, viewed, and learned about "going natural" on platforms like Facebook and YouTube. Natural hair symbolizes self-expression and individuality, especially for Black women. Despite historical biases favoring processed hair, SNS fostered a sense of community, offering insights and validation for embracing natural hair among these women.

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Photo by Christina @ wocintechchat.com on Unsplash

Photo by Christina @ wocintechchat.com on Unsplash

Why is it important?

Understanding the impact of social networking sites (SNS) on Black Caribbean women embracing their natural hair is crucial. It sheds light on how SNS serve as platforms for self-expression, support, and exploration of identity. This research helps address the complexities of hair identity and its ties to societal standards, offering insights into the significance of natural hair in challenging Eurocentric beauty norms. Recognizing SNS as tools fostering empowerment and community building among Black women aids in creating more inclusive spaces, challenging discriminatory practices, and promoting self-acceptance within diverse cultural contexts, thereby contributing to a more inclusive and affirming societal narrative around hair and identity.

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