Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector

Ana Isabel Polo Peña, Dolores María Frías Jamilena, Miguel Ángel Rodríguez Molina, Juan Miguel Rey Pino
  • Journal of Travel Research, August 2014, SAGE Publishing
  • DOI: 10.1177/0047287514546224
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The following have contributed to this page: Dr Ana I. Polo Peña