What is it about?
Contrary to popular imagination, technology and tech-competency is feminine. The Pink PC—from Apple's iMac G3 to homemade built Pink PCs today—embrace both technical expertise and decorative excess, challenging technology's deep-rooted attachments to masculine utilitarian rationality.
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This page is a summary of: Tech Competency and the Pink pc: Illuminating the iMac G3 and pc Builds, Journal of Femininities, August 2024, De Gruyter,
DOI: 10.1163/29501229-bja10003.
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