Political Deification and Religious Populism in Modi’s India

What is it about?

The article explores the phenomenon of political deification within the framework of religious populism, focusing on the leadership of Narendra Modi in India. Drawing on discourse theory, religious studies, and critical media studies, the paper examines how Modi’s image is sacralized, positioning him as more than a political leader—transforming him into a deity-like figure. Furthermore, by employing the concept of populist darshan, the article highlights how Modi’s visual and rhetorical strategies, amplified by digital media and mass communication technologies, construct a direct and intimate connection between him and the people.

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