What is it about?
This paper explores how populist politicians use social media like influencers to connect with people. It looks at Marin Miletić, a Croatian politician and former religion teacher, who shares his political views, religious beliefs, and personal life on Instagram. By doing this, he creates a relatable image that helps him spread his ideas more effectively. The study shows how Miletić combines entertainment, religion, and politics to reach voters. This example helps us see how politicians today are changing how they communicate to better connect with the public online.
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This page is a summary of: A Populist, Influencer, and Religious Politician, Populism, January 2025, De Gruyter,
DOI: 10.1163/25888072-bja10071.
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