What is it about?
How the visual and physical make-up of the books influence their readers and buyers.
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Why is it important?
It demonstrates how a visual repackaging of a book can radically transform it make the translation attractive to a wider audience, and ultimately be a contributing factor in its success.
Perspectives
It demonstrates again how we still judge the book by the cover.
Svetlana Kochkina
McGill University
Read the Original
This page is a summary of: Dressed for Success?, Logos, October 2018, Brill,
DOI: 10.1163/18784712-02901002.
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