the work integration social enterprises of CANYOU

What is it about?

This article adopts Suchman’s pragmatic, moral and cognitive legitimacy analysis to reexamine the work integration social enterprises (WISEs) which enable the disadvantaged or those with disabilities to join in the labor market after training, coaching and professional practice. Based on literature review and in-depth interview, this article makes a case study of CANYOU, an exemplary social enterprise set by persons with disabilities by leveraging advanced technologies.

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Why is it important?

CANYOU’s legitimacy concerns three dimensions. First, pragmatic legitimacy. Good at leveraging the high-tech cloud, CANYOU maintains its competitiveness in the market. Second, moral legitimacy. CANYOU considerately offers free accommodation, meals and laundry to the staff, fully living up to its purpose for public good. Third, cognitive legitimacy. CANYOU has changed the public’s discrimination against and stereotyped impression about persons with disabilities.

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