What is it about?
Should we be worried about the political implications of aggressive, toxic forms of masculine behaviour on media? How does toxic masculinity help us understand the excesses of contemporary political culture? This chapter addresses these questions, and offers a new lens for understanding the links between toxic masculinity and the new populisms.
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Why is it important?
Toxic masculinity has rarely been so dominant, so successful and so much a part of the dominant political culture. Using the example of Andrew Tate, this chapter reveals the neo-liberal and populist underpinnings of toxic masculinity, and the importance of understanding its influence.
Perspectives
Michael Higgins and Angela Smith led in the study of aggressive media culture with their book Belligerent Broadcasting, and have been writing about political populism for over a decade. Here, they combine discourse analysis with an understanding of media and political culture to show why it matters that toxic masculinity has gone mainstream.
Michael Higgins
University of Strathclyde
Read the Original
This page is a summary of: Toxic Masculinity and Banal Populism, January 2025, Brill,
DOI: 10.1163/9789004721326_006.
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