What is it about?
The Pan-American Convention of 1929 was a groundbreaking agreement that tried to create the first regional rules for protecting trademarks and preventing unfair business practices in the Americas. Because of the unequal negotiating positions between the United States and the countries of Latin America, the convention's protections went beyond what then existed in other treaties. The convention introduced several innovative ideas that were completely new in international law. It created the most detailed rules ever seen for stopping unfair business practices, offered the most extensive protections for geographical product names, and even developed a unique mechanism to prevent companies from registering foreign brands before their original owners could.
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Why is it important?
This chapter explains a treaty that is little known or understood and uncovers the source of its most surprising protections.
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This page is a summary of: Furthering Interests Abroad: Advancing Trademark Rights in the Americas in the First Decades of the Twentieth Century, November 2024, De Gruyter,
DOI: 10.1163/9789004714663_007.
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