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This article explains how the leader of the Islamic State group (IS or ISIS) Abu Bakr al-Baghdadi sought to build and disseminate a personality cult. It looks at the religious, political, technological aspects and communication strategies used by al-Baghdadi to cultivate and popularize this personality cult.

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This page is a summary of: The Curious Personality Cult of Abu Bakr Al-Baghdadi: At the Crossroads of Religion, Politics, and Communication Strategies and Technologies, Journal of Religion Media and Digital Culture, March 2024, De Gruyter,
DOI: 10.1163/21659214-bja10107.
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