What is it about?
Public diplomacy is important to shape the political environment of a host country. The proposed model presents strategies and instruments utilized by state actors, such as government agencies, and non-state actors, such as multinational corporations and non-government organisations, to promote an idea or issue and achieve a change of policy in a host country.
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Why is it important?
This model is relevant to analyse ‘intermestic’ issues involving international and domestic actors and recognises the growing importance and role of non-state actors in public diplomacy. Hence, the GM food policy change in Mexico can be explained by analysing the US public diplomacy efforts to promote the adoption of GM foods. Furthermore, this model may be applied to diverse intermestic issues and other countries or regions.
Perspectives
I consider this model is an unconventional approach to understand complex political issues that may be partially analysed through traditional tools of public policy or international political economy with focus on either domestic or international actors. Furthermore, public diplomacy is a subtle way to change perceptions and attitudes toward controversial issues, governments, and countries among overseas publics.
Yadira Martinez Pantoja
Read the Original
This page is a summary of: Conceptualizing a New Public Diplomacy Model: ‘Intermestic’ Strategies and Instruments to Promote Change in Mexico’s GM Food Policy, The Hague Journal of Diplomacy, August 2018, Brill,
DOI: 10.1163/1871191x-12132026.
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