What is it about?

The article examines how contemporary Salafi Muslims similarly as other social media influencers make use of social media in their missionary endeavours, branding Salafism.

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Why is it important?

Salafism, Islamic fundamentalism, is a fast growing current not the least among young persons. The article helps us understand how contemporary Salafis use social media in there missionizing endeavours, to reach and attract new followers.

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This page is a summary of: Branding Salafism: Salafi Missionaries as Social Media Influencers, Method & Theory in the Study of Religion, September 2021, Brill, DOI: 10.1163/15700682-12341515.
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