What is it about?
Explaining Continuance Intention of Fruit and Vegetable Consumption
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Why is it important?
Low Fruit and Vegetable intake is among the top 10 risk factors contributing to global mortality.
Perspectives
(1) the most influential determinant of confirmation is self-efficacy, (2) the most influential reason of ease of use is confirmation, (3) the most influential explanation of perceived enjoyment is confirmation, (4) the most influential factor of usefulness is confirmation, (5) the most influential determinant of satisfaction is usefulness, and, lastly, (6) the most noticeable reason of continuance intention of consuming F&V is usefulness.
Hashem Mohamadian
Read the Original
This page is a summary of: Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model, The Scientific World JOURNAL, January 2017, Hindawi Publishing Corporation, DOI: 10.1155/2017/1808475.
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