Social Cognition: Thinking Categorically about Others

What is it about?

Perceivers construct and use categorical representations to simplify and streamline person perception. We review the cognitive dynamics of categorical social perception. We address 3 specific issues. 1. When are social categories activated by perceivers? 2. What are the typical consequences of category activation? 3. Can perceivers control the influence and expression of categorical thinking? We rely on integrative models of cognitive functioning to answer these questions.

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