What is it about?
An office worker unravels as he struggles to deal with bullying, psychological violence and harassment at work. At work, psychological health can sometimes be so fragile that it "hangs by a thread." To represent this reality with both accuracy and sensitivity, the team created crochet characters representing the various faces of workplace psychosocial risks, from harassment to violence.
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Why is it important?
Mental health in the workplace is a topic often overlooked, yet it plays an important role in employee well-being and productivity. Many workers struggle, negatively impacted by their work environments, but the stigma around discussing mental health can create barriers to seeking help. By capturing the public’s attention through emotion, this ad aims to draw attention to this subject and encourage both open discussion and proactive management of such risks in the workplace, just like any other risk. Stop motion as a medium brings an added touch of humanity, allowing the audience to connect with the protagonist's hardships as he unravels.
Perspectives
The use of crochet in stop motion animation is not only impressive, but also incredibly effective at conveying the intended message. As the protagonist is continually ostracized, his unraveling leaves physical traces not only on himself, but on the workplace as well. It is a reminder of the importance of collaborative efforts when approaching topics such as mental health.
Dale Hayward
Read the Original
This page is a summary of: CNESST - Hanging By A Thread, August 2025, ACM (Association for Computing Machinery),
DOI: 10.1145/3698896.3720512.
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