Big Data Mining of Text Data

What is it about?

With the rise of the Internet era, online reviews have become a huge and unexplored treasure. In order to better study this data treasure, this article chooses the online car reviews as the research object and uses mature machine learning methods to discover useful information from them. In the experimental process, this article mainly used sentiment analysis and topic extraction methods to discover the key points that consumers are concerned about in the car purchase process.

Featured Image

Photo by Linsheng He on Unsplash

Photo by Linsheng He on Unsplash

Why is it important?

In the experimental process, this article mainly used sentiment analysis and topic extraction methods to discover the key points that consumers are concerned about in the car purchase process, providing some ideas for businesses in subsequent product improvement and research and development. This study also provides some research ideas on how to explore the vast textual data of online comments.