Trustworthiness in YouTube Content.

What is it about?

This paper delves into the factors that influence how YouTube users perceive the trustworthiness of the content they consume. In an era where misinformation spreads easily, especially on social platforms, this research investigates how content presentation, creator reputation, and social engagement shape user perceptions. The study used both qualitative and quantitative methods to assess responses from various YouTube users, with the goal of understanding which factors most impact whether users trust what they watch. Through this exploration, the authors aim to provide insights that can help improve digital literacy and offer strategies to combat the spread of misinformation on YouTube. By identifying key drivers of trust, the paper suggests potential improvements for both content creators and platforms to foster a more trustworthy digital space.

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Photo by Alexander Shatov on Unsplash

Photo by Alexander Shatov on Unsplash

Why is it important?

This study is crucial because it addresses the growing concern of misinformation on YouTube, one of the largest content-sharing platforms in the world. Understanding how users perceive trustworthiness helps in combating the negative effects of misleading content. Furthermore, it supports the development of more informed and critical media consumption practices, which are essential for improving digital literacy.

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