How Do Professionals in SMEs Engage With AI and Regulation

What is it about?

This study examines how small and medium-sized enterprises (SMEs) in Austria use AI and prepare for upcoming European AI regulations. Through interviews with eight SME leaders, the research reveals that most SMEs prefer using third-party AI tools for convenience and efficiency. While there's some awareness of the AI Act, only those directly involved in AI development are actively preparing. Voluntary codes of conduct are seen as beneficial for building trust but are challenging to implement without external support. The findings highlight the need for easy AI integration, ongoing regulatory support, and proactive ethical practices.

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Why is it important?

This paper is important because it sheds light on how SMEs, key drivers of the European economy, are engaging with AI and preparing for new regulations. Understanding their challenges and strategies is crucial for supporting AI adoption and compliance in this sector.