What is it about?
This research introduces a GPS (Gamification, Personalization, Social Networking) module designed to improve user engagement in mobile applications. Developed collaboratively by academic researchers and industry experts, the module integrates gamification, user-specific personalization, and social networking features to create interactive and rewarding experiences. It also focuses on usability, aesthetics, functionality, and user satisfaction, offering practical solutions for developers to enhance the appeal and engagement of their applications.
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Why is it important?
Engaging mobile applications are essential in today's digital age, but bridging the gap between academic theories and practical industrial designs remains a challenge. This module provides a standardized framework for enhancing user engagement, offering actionable insights for software developers and designers. Its potential to improve application retention rates, user satisfaction, and functionality makes it a valuable tool for advancing the design of interactive and user-focused mobile software.
Perspectives
As a researcher, this work represents a significant step in applying academic insights to real-world applications. The collaboration with Rexuniversal S.L. not only validated the theoretical framework but also allowed us to refine the module through iterative industrial evaluations. I believe this GPS module can serve as a cornerstone for designing the next generation of user-centered mobile applications, blending innovation with practical usability.
MOHAMMAD HAJARIAN
Universidad Carlos III de Madrid
Read the Original
This page is a summary of: Designing GPS: A User Engagement Module for Mobile Software Applications, September 2024, ACM (Association for Computing Machinery),
DOI: 10.1145/3640471.3680454.
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