What is it about?
Strategies for optimizing the user experience with customer data. 89% of businesses compete mostly on the basis of customer experience. Data-driven UX design can improve business performance and customer experience. One example of a data-driven UX strategy is the Amazon's personalized recommendation algorithm.
Featured Image
Photo by Dmitry Ant on Unsplash
Why is it important?
The main theme in making data-driven decisions is “learning from the past.” Data-driven organizations can make informed decisions based on past mistakes and successes.
Perspectives
Everything is data. Data can provide insights into unforeseen aspects of the user behavior you can use to improve user experience.
Rae Yule Kim
Read the Original
This page is a summary of: Data-Driven User Experience Design, interactions, June 2023, ACM (Association for Computing Machinery),
DOI: 10.1145/3603717.
You can read the full text:
Contributors
The following have contributed to this page
