What is it about?
My paper focuses on understanding the unique "Khep" ride-sharing system in Bangladesh, where passengers directly negotiate fares with drivers, as opposed to traditional app-based ride-sharing services. We investigate the factors influencing the preference for this unconventional approach over app-based rides. Our research analyzes cultural norms, trust, affordability, accessibility, and the role of technology. Through surveys and interviews, we reveal insights into usage patterns, preferences, and challenges in the Bangladeshi ride-sharing industry. Our findings highlight the impact of cultural norms and trust dynamics on ride-sharing choices, along with safety and privacy concerns related to app adoption. This study provides valuable insights for policymakers, transportation companies, and tech developers in similar contexts, aligning with UN SDG Goals 11 and 9.
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Why is it important?
Understanding the factors that drive the preference for unconventional ride-sharing approaches like "Khep" in Bangladesh holds significant importance. With increasing urbanization and traffic congestion, such alternative transportation modes are crucial for sustainable urban mobility. This research sheds light on the cultural, economic, and technological aspects that influence people's choices in ride-sharing. It also addresses safety concerns and privacy issues associated with app-based services. By exploring these factors, our study contributes to the enhancement of ride-sharing services, informs policy decisions, and aids in the development of more tailored and efficient transportation solutions for densely populated areas.
Perspectives
This research offers valuable perspectives from various angles. For consumers, it sheds light on cultural influences, aiding ride-sharing companies in customization. Policymakers gain insights for regulation and safety enhancement. Technologically, user-friendly interfaces and robust security are underscored. This work also paves the way for economic exploration, scalability assessment, and cross-country comparisons. Ultimately, it informs user-centric and sustainable ride-sharing solutions, impacting industry design, operation, and regulation.
Aditto Baidya Alok
BRAC University
We are proud to provide our paper's original viewpoint, which explores the fascinating "Khep" situation inside Bangladesh's transportation environment. Our study dives into the unique domain of contractual rides, examining the justification for users' preference for this non-traditional method over well-established ride-sharing services. The complex webs of cultural expectations, economic forces, and technological constraints that influence this decision are unraveled by our research. We also shed light on the drivers' point of view, covering issues with commissions, safety procedures, and legal requirements. Our research contributes to a more nuanced understanding of changing transportation options by providing a thorough analysis of both rider and driver viewpoints.
Shamsil Arafin Ullah
BRAC University
Read the Original
This page is a summary of: ‘Khep’: Exploring Factors that Influence The Preference of Contractual Rides to Ride-Sharing Apps in Bangladesh, August 2023, ACM (Association for Computing Machinery),
DOI: 10.1145/3588001.3609361.
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